Most of us usually just grab a cup of coffee in the morning and then head on to work. The coffee is just something we drink, until it's finished or it's too cold and then we throw it away. I think attempting to take coffee from mundane status of "necessity" to that of an accessory, or even to the status of companion, might turn out to be a big trend-right now-and for the rest of 2010. Stop this vicious cycle of blind consumption and practice cultural eco-ism. Take your cup of coffee to nature, and other places where you normally wouldn't go with your to-go cup, like a construction site: by doing so we extend the cultural life of our coffee, it's like lifestyle recycling.